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We tried 3 brands of chocolate frosting and the winner was clear

Frosting Taste Test 16.JPG

The INSIDER Summary:

  • We tried chocolate frosting from three different brands: Pillsbury, Betty Crocker, and Duncan Hines.
  • We judged each frosting based on taste and texture.
  • Duncan Hines won because it had the richest and most authentic chocolate taste, and its texture was smooth and fluffy.
  • Pillsbury came in last place because it tasted very artificial and had a gritty texture and strange aftertaste.


Not too long ago, we told you which boxed cake mix you should buy.

Now we're telling you what frosting to top it with.

I, along with three of my coworkers, sampled three different brands of chocolate frosting to see which one tasted the best as part of an ongoing INSIDER taste test series. In the past, we've tried everything from iced coffee to diet ice cream to breakfast sandwiches.

We bought all three containers of frosting in New York City and spent anywhere from $2.59 to $2.99. The brands we compared were:

  • Pillsbury
  • Betty Crocker
  • Duncan Hines

Keep scrolling to read our thoughts and to see the complete ranking.

SEE ALSO: We tried the best 'cheap' beers from the grocery store — here's the only brand you should buy

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We used two main criteria to judge the frosting: texture and taste.

We ate them straight from the jar with a spoon because, let's be real, who hasn't done that on occasion?



Upon opening the containers we immediately noticed that Duncan Hines (located on the top right in the photo below) had the darkest color out of the three frostings. It, along with the Betty Crocker frosting, looked the creamiest.



We started with Betty Crocker. It had a pleasant, whipped texture that had just the right amount of lightness to it, ideal for eating straight out of the container.



See the rest of the story at INSIDER