Browse
Shopping Cart

Super cheap German grocery chain Aldi is taking America by storm — here's why people are obsessed

Aldi 53

The INSIDER Summary:

  • Aldi is a German discount supermarket that is becoming more and more popular in the US.
  • We visited one of its two NYC locations to see what it was like to shop there.
  • We were struck but its cheap prices an in-house brands.

 
Aldi started off as a small food store in Germany in the early 1900s.

By the 1960s, the founder's sons had taken over the business, and there were over 200 locations in Germany. The chain's name was shortened from Albrecht Discount — the founder's name was Anna Albrecht — to Aldi.

The store's first US location opened in 1976 in southeastern Iowa, but the chain is currently enjoying an upswing in popularity stateside.

Today, Aldi has about 1,700 stores in the US, and plans to open 800 more by 2022.

Since we know the chain has plenty of great buys, we took a trip to one of New York City's two Aldi locations to see what it's like to shop there. Keep scrolling to see our experience.

SEE ALSO: The 14 best foods to buy from Aldi, the biggest supermarket in America you've never heard of

FOLLOW US: INSIDER Food is on Facebook

Aldi currently has two stores in New York City, one in the Bronx and one in Harlem, located in the East River Plaza shopping center. We visited the Harlem location.

For a map of all of Aldi's US locations, click here >



The chain's German heritage was evident from the minute we walked into the store. We were immediately greeted by bars of Schogetten, a German chocolate brand.



Right next to it were packs of Knoppers, a sweet German snack that's made from wafers, chocolate, and nougat.



See the rest of the story at INSIDER